Premium Fashion E-commerce Platform 
for a Swiss Multi-Brand Store

Brandable is a premium Swiss online fashion store designed as a multi-brand platform for selling clothing, footwear, and accessories. The platform was developed on WordPress and WooCommerce, enabling the creation of a scalable e-commerce system with flexible management of content, product catalogs, and user accounts.
The goal of the project was not simply to build an online store, but to create a full digital retail ecosystem combining:

  • e-commerce
  • editorial fashion content
  • a loyalty system
  • a user account dashboard

The platform was designed to encourage customer retention, repeat purchases, and organic traffic growth through content.

WordPressWooCommerce UX/UI DesignEcommerce DesignFashion Ecommerce Luxury EcommerceDigital Product Design Online Store Design Retail PlatformWeb Design Conversion OptimizationCustom E-comBrand IdentityLogo Design
my-brandable.com

Business objective

The client needed a platform that could:

  • present multiple fashion brands in a premium visual environment
  • provide a seamless user journey from catalog to checkout
  • stimulate repeat purchases through a loyalty system
  • support content marketing via fashion articles and guides
  • increase user trust through a transparent legal structure

It was important to create an interface that feels more like a digital fashion magazine than a typical online store.

Our approach

We designed the product architecture around three core components:

Commerce — a fast and seamless purchasing experience
Content — editorial content to engage users
Retention — tools to drive retention and repeat purchases

The platform is built in a modular way and can scale as the assortment and number of brands grow.

Premium e-commerce experience
  • Multi-brand catalog with filtering system
  • Detailed product pages
  • Shopping cart and optimized checkout
  • Multiple payment methods, including cryptocurrency
  • Delivery and return management
Brand navigation system

To simplify product discovery, a dedicated brand directory was implemented.

Functionality includes:

  • A–Z brand catalog
  • Filtering by product type
  • Filtering by brand country
  • Convenient navigation between brands
Brandazine content platform

The project includes an editorial section called Brandazine.
Functionality:

  • Fashion articles
  • Style guides
  • Editorial selections
  • Article categories
  • Long-form content pages
  • Social sharing

This content increases time on site and strengthens brand trust.

User account dashboard

We developed a full account management system.
Functionality includes:

  • User profile
  • Password management
  • Address book
  • Order history
  • Returns
  • Wishlist
  • Subscription management
Loyalty system and referral program

To increase repeat purchases, an internal bonus currency BD was implemented.
System features:

  • User levels
  • Bonus balance
  • Bonus transaction history
  • Referral links
  • Member QR card

This system encourages customer retention and referrals.

Result

We have launched a scalable premium e-commerce platform that seamlessly integrates a multi-brand online store, an editorial fashion media hub, a comprehensive loyalty and referral program, and a full-featured user account system. This infrastructure is designed to facilitate the rapid scaling of brand assortments, drive repeat purchases, leverage high-quality content as a direct sales channel, and cultivate long-term customer loyalty.

Jewelry E-commerce Store with Payments, CRM & Stock Sync

Chrysolite is a premium jewelry e-commerce store designed for selling rings, earrings, chains, pendants, gifts, and curated collections.

The platform was developed on Bitrix CMS, a robust e-commerce system comparable to WordPress/WooCommerce, enabling flexible catalog management, customer accounts, order control, online payments, delivery calculation, CRM/ERP/stock integration, and email/SMS notifications.

The project combined:

  • premium jewelry presentation
  • structured product catalog
  • customer account and order management
  • payment, delivery, and stock logic
  • mobile-adapted shopping experience
Bitrix CMSUX/UI DesignE-com DesignJewelry E-commerceLuxury E-commerceProduct CatalogOnline Store DesignPayment IntegrationCRM IntegrationERP IntegrationStock ManagementOrder ManagementMobile AdaptationConversion OptimizationCustom E-comBrand Identity
hrizolitofficial.com

Business objective

The business objective was to turn the brand’s jewelry catalog into a complete online sales channel.

The client needed a platform that could help customers explore products confidently, compare materials and sizes, place orders online, receive order updates, and return for future purchases.

For the business team, the store also had to simplify daily operations: product management, stock synchronization, CRM/ERP workflows, order control, and customer communication.

Our approach

We approached the project from both sides: premium brand perception and practical e-commerce mechanics.

First, we structured the catalog around real buying behavior: categories, materials, sizes, prices, discounts, product options, related products, and checkout steps.

Then we designed a calm, refined interface with large imagery, editorial-style layouts, elegant typography, and enough visual space to make the jewelry feel valuable without making the shopping process confusing.

We also added an editorial blog / journal as a content layer for SEO, brand storytelling, product education, collection launches, and internal linking to key categories and products.

On the technical side, we connected the customer-facing experience with the operational layer: admin panel customization, payments, delivery calculation, CRM / ERP / stock integration, notifications, and mobile adaptation.

On the admin side, we focused on giving the client full control over the store: products, categories, collections, blog content, orders, promo campaigns, and customer data. We also prepared usage instructions and provided ongoing technical support after launch, so the project would not depend on developers for every small operational change.

Key features

User’s part
  • premium homepage with collection presentation
  • structured product catalog
  • jewelry categories: rings, earrings, chains, pendants, gifts
  • filters by category, material, size, price, and discount
  • product detail pages with gallery, product preview, material options, and size selection
  • wishlist logic
  • cart with quantity, delivery, promo code, discount, and total calculation
  • multi-step checkout flow
  • online payment integration
  • delivery calculation
  • CRM / ERP / stock integration
  • customer account
  • order management
  • admin panel customization
  • email/SMS notifications
  • editorial blog / journal for SEO, brand storytelling, product education, and internal linking
  • mobile-adapted shopping experience
Admin Panel
  • admin panel customization for managing products, categories, collections, orders, blog content, promo codes, and customer data
  • clear content management logic, allowing the client’s team to update the store without developer involvement for routine tasks
  • project handover documentation with instructions for managing the website after launch
  • ongoing technical support after launch, including small adjustments, troubleshooting, content updates, and platform maintenance
Result

We launched a premium jewelry e-commerce platform that combines high-end product presentation with full online store functionality: catalog filters, payments, delivery calculation, CRM / ERP / stock sync, customer accounts, order management, mobile adaptation, and an editorial blog for SEO and brand storytelling.

The result is a scalable sales system that helps the brand manage products, process orders, support promo

Premium WordPress Store 
for Home Decor & Vintage Accessories

Apriori Design is an e-commerce website for a premium interior decor brand offering vintage accessories, mirrors, clocks, vases, rugs, wall panels, and curated home styling pieces.

The goal was to create more than a basic online store. The website needed to feel editorial and atmospheric, while still supporting all core e-commerce flows: product discovery, catalog navigation, cart, checkout, payments, customer account, order history, reviews, promo codes, and bonus mechanics.

Built on WordPress, the project gives the client a flexible admin system to manage products, content, orders, blog articles, promotions, and customer-facing updates without relying on developers for every small change.

WordPressWooCommerce UX/UI DesignEcommerce DesignPayment IntegrationSEO OptimizationPromo CodesLoyalty SystemBlogProduct CatalogAdmin PanelConversion OptimizationCustom EcommerceBrand IdentityLogo Design
aprioridecor.ru

Business objective

The client needed a premium e-commerce platform that could present interior products as curated design objects, not just catalog items.

The main business goals were:

  • create a visually strong online storefront for a decor and accessories brand
  • make product discovery simple through categories, search, filters, and collections
  • support online payments and a complete cart / checkout flow
  • add SEO-ready content structure for organic traffic growth
  • use blog and editorial pages to strengthen brand authority
  • introduce reviews with moderation to build trust
  • support repeat purchases through bonuses and promo codes
  • provide the client with a convenient admin panel for daily store management

Our approach

We approached the project as a premium commerce experience, where visual storytelling and store functionality needed to work together.

The design system uses large lifestyle imagery, calm neutral backgrounds, elegant typography, soft cards, and spacious layouts to create the feeling of a curated interior magazine. At the same time, the structure remains practical: users can browse categories, search products, filter by attributes, open product pages, add items to cart, apply promo codes, use bonuses, and track orders in their personal account.

The WordPress setup was chosen to give the client long-term flexibility. Product catalog, blog, pages, reviews, promotions, and order data can be managed from the admin panel without rebuilding the site every time the brand adds a new collection, article, discount, or product line.

We also prepared the site with SEO in mind: category pages, product pages, blog content, readable URLs, metadata structure, internal linking logic, and content sections that help the store attract organic traffic instead of depending only on paid ads.

Key features

Premium product catalog

A structured catalog for interior accessories, including categories such as clocks, mirrors, rugs, vases, decor, paintings, and wall panels. The layout supports large visual cards, product previews, prices, discounts, and category-based browsing.

Product detail pages

Detailed product pages include large product imagery, gallery previews, price, stock status, color options, size/material information, product description, wishlist action, Telegram contact option, and availability notification for out-of-stock items.

Search and filtering

The catalog supports product search and filtering by category, price, color, size, material, and sorting options. This makes the store easier to navigate as the product range grows.

Cart and checkout flow

The cart includes product quantity management, discounts, gifts, promo code input, delivery cost logic, cashback/bonus redemption, and final order summary before checkout.

Online payment integration

The store includes payment system integration, allowing customers to place and pay for orders online through a complete e-commerce flow.

Customer account and order history

Users can access a personal account with profile, order list, order statuses, quantities, payment amounts, events, transaction dates, and bonuses.

Bonus system and promo codes

The website supports loyalty mechanics, including accumulated bonuses, redeemable cashback, gifts, discounts, and promo code application.

Bonus system and promo codes

The website supports loyalty mechanics, including accumulated bonuses, redeemable cashback, gifts, discounts, and promo code application.

Reviews with moderation

The review system allows customers to leave feedback while giving the admin control over moderation before reviews appear publicly.

Blog and SEO content structure

The website includes a blog and editorial content sections that support SEO, brand storytelling, product education, and organic search growth.

WordPress admin panel

The client can manage products, categories, prices, stock, orders, blog articles, reviews, promo codes, bonuses, SEO content, and key website pages from the WordPress admin area.

Documentation and technical support

After launch, we provide usage instructions for the client’s team, covering how to manage products, orders, content, blog posts, promotions, and key admin functions. We also support projects after delivery, helping with technical questions, small updates, maintenance, and future improvements.

Result

The result is a premium WordPress e-commerce website that combines strong visual presentation with practical store functionality. Apriori Design can manage its catalog, content, orders, promotions, blog, reviews, and customer activity from one admin system, while customers get a polished shopping experience built around discovery, trust, and repeat purchases.

Premium Beauty E-commerce Design System with Brand & Content Architecture

Brand identity, packaging, and e-commerce UX/UI design for a premium science-based beauty brand. The project combines catalog architecture, product pages, cart and checkout logic, gift certificates, loyalty mechanics, and a media-level blog built for trust, SEO, premium positioning, and conversion.

E-commerce UXUX/UI DesignBrand IdentityPackaging DesignBeauty WebsiteProduct Page DesignConversion DesignCatalog UXBlogFigma

Business objective

JL Selection needed an e-commerce experience that could support both premium brand perception and direct sales.

The platform had to:

present the brand as premium, science-based, expert, and trustworthy
create a consistent identity across logo, packaging, and digital interface
make a large premium beauty and skincare catalog easier to navigate
explain product value through ingredients, benefits, usage details, and expert recommendations
support SEO and long-term trust through a strong editorial content layer
improve conversion through clear product pages, cart logic, loyalty mechanics, and checkout UX
add gift certificates as a separate commercial scenario
create a scalable design system for future product lines, campaigns, and content growth

Our approach

We approached the project as a structured premium commerce ecosystem, not as a set of separate website pages.

First, we created a clean visual direction for the brand: logo, identity, packaging, typography, and product presentation. Then we translated this system into a full e-commerce interface with a clear catalog structure, homepage storytelling, product detail logic, cart, checkout, gift certificates, and supporting content sections.

A major part of the work was the blog. We designed it not as a secondary “news” section, but as a media-level editorial system with category filters, article cards, responsive layouts, and detailed article pages. This content layer helps the brand educate customers, build trust, support SEO, and connect expert recommendations with product discovery.

The result is a content-driven premium e-commerce experience where brand, catalog, product education, editorial content, and purchase flow are connected into one coherent journey.

Key features

  • Logo design and visual identity for the JL Selection brand
  • Packaging design for premium beauty and skincare product lines
  • Full UX/UI design for a premium beauty e-commerce website
  • Homepage structure with brand positioning, storytelling, and category navigation
  • Catalog architecture for beauty, skincare, care, and health-related product categories
  • Mega menu / catalog navigation with category groups, product highlights, and promotional content
  • Product detail page with pricing, discount, stock, rating, SKU, ingredients, benefits, usage instructions, and related products
  • Cross-sell section for products that work well together
  • Cart page with quantity controls, discounts, promo code field, bonus points, order summary, and free shipping progress logic
  • Checkout flow with delivery city search, buyer information, recipient option, and consent logic
  • Loyalty mechanics in the interface, including sign-up bonus and product points
  • Electronic gift certificate flow with design selection, color customization, gift amount, recipient details, and sender message
  • Media-style blog architecture with category filters, article previews, responsive layouts, and strong visual hierarchy
  • Detailed editorial article pages with comfortable reading structure, supporting blocks, and modular content composition
  • Expert content system designed to support SEO, customer education, product discovery, and brand trust
  • Refined visual system adapted for a premium science-based beauty brand
Result

The result is a complete brand, content, and e-commerce design system for a premium beauty company. It combines identity, packaging, catalog architecture, product education, media-level blog design, gift certificates, loyalty mechanics, cart, and checkout UX into one coherent digital ecosystem designed to build trust, support SEO, strengthen premium positioning, and improve conversion.

Получить бесплатную
консультацию

Консультация включает в себя онлайн-встречу или звонок для обсуждения задачи с целью получения от нас полезной информации по правильному построению процессов работы и дальнейшему треку вашего проекта.