Категория кейсов: UX/UI
SPECIAL — Influencer & UGC Marketplace with Performance-Based Payout System
The client needed a full-scale platform for hiring bloggers and UGC creators for advertising integrations.
The goal was to build not just a marketplace, but a structured and manageable system where:
- the client can choose performers based on real metrics
- the platform acts as the transaction guarantor
- payment depends on the result
- there is a transparent workflow from task creation to final payout
Business Goal
Design a multi-role SaaS platform with the following roles:
- Client
- Blogger
- UGC Creator
- Administrator
And cover the full cycle: search → selection → agreement → payment → execution → metrics collection → final settlement → review
Solution Architecture
The platform was designed as a multi-role SaaS product with separated logic for each user type. Every role has its own workflow, permissions, and interface.
The client can:
- search for bloggers by category
- filter by location
- analyze real performance metrics
- review platform statistics
- compare CPM, CPV, ER, and ERR
A blogger profile is not just a profile page — it is a full analytics unit.
The blogger can independently:
- add social media accounts
- upload performance statistics
- specify ad formats
- set price ranges
- add “hot slots”
- apply discounts
- define pricing validity periods
In practice, this works as an ad inventory management system.
The platform supports:
- contract generation
- SMS verification
- fixing the agreed terms
- budget confirmation
- status tracking
The platform acts as both an intermediary and a transaction guarantor.
An admin system was designed for:
- review moderation
- user management
- account blocking
- transaction control
- complaint handling
Each task is divided into stages:
- description
- chat
- file upload
- approval
- finalization
Everything is recorded and managed within the interface.
One of the platform’s key features is the post-publication payout model:
- the client starts a metric collection period after the content is published
- 80% of the budget is paid out immediately
- 20% is held until the end of the tracking period
- the final payout depends on objective performance indicators
This creates a hybrid escrow + performance-based payment model.
- performer rating
- reviews
- campaign history
- visibility of performance metrics
This helps build a long-term ecosystem of trust.
The blogger can:
- link a bank card
- manage billing details
- receive payouts
- choose legal status type (individual / business entity)
Architectural Complexity of the Project
This is not just a marketplace. The project includes:
- a two-sided economy
- billing
- payout infrastructure
- a partial escrow system
- performance tracking
- contract logic
- anti-fraud restrictions
- moderation
In essence, it is a full SaaS platform in the influencer marketing space.
A scalable SaaS marketplace with automation of the entire campaign lifecycle. The platform includes an escrow model to protect brands, performance-based payout logic (80/20), and transparent budget control. It brings together a two-sided economy, a metrics system, and payout management in one product.
BIGKEY — a multivertical travel platform with a B2C and B2B ecosystem
BigKey is not just a booking service.
It is a unified ecosystem that brings together:
- hotel bookings
- flight ticket sales
- tour creation and sales
- partner dashboards (hotels, airlines, tour operators)
- analytics for each partner type
The project was designed as a marketplace with multiple roles and complex business logic.
Business objective
To build a scalable travel platform that:
- combines multiple verticals (Hotels / Flights / Tours);
- allows partners to independently manage listings and sales;
- provides tour operators with a packaging tool (tour + hotel + flight);
- supports cancellations, refunds, and dynamic statuses;
- delivers analytics for operational management.
The goal was not “a beautiful UI,” but the architecture of a complex system with multiple roles
Product architecture
- Search for tours, hotels, and flights
- Filtering and sorting
- Detailed pages
- Booking
- Payment
- Personal account
- Booking management
- Reviews
This is a full-fledged consumer booking funnel
A dedicated dashboard with the following functionality:
- Onboarding
- Property creation wizard (multi-step)
- Infrastructure and rules configuration
- Booking management
- Detailed booking card
- Platform policies
- Payment methods
- Analytics (occupancy, revenue, cancellations, sources)
In essence, this is a mini PMS + OTA dashboard.
A dedicated B2B interface:
- Flight creation
- Schedule configuration
- Aircraft configuration
- Fares and classes
- Baggage and ancillary services
- Refund policies
- Cancellation management
- Flight analytics
This is a full-fledged airline management interface.
The most complex layer of the system. A tour operator can:
- Select hotels from the system
- Select flights
- Create a tour (tour only / tour + hotel / all inclusive)
- Configure tour parameters
- Manage pricing
- Track bookings
- Analyze sales
Essentially, this is a dynamic packaging tool.
Key product decisions
Each role has its own interface and operating logic.
B2C and B2B are fully separated.
Creating a hotel, flight, or tour is built around a wizard-based flow.
This approach:
- reduces cognitive load;
- minimizes errors;
- allows complexity to scale gradually.
- Seat and room inventory
- Booking statuses
- Cancellations and refunds
- Capacity management
Separate analytics dashboards are implemented for each partner type:
- Occupancy
- Revenue
- Booking sources
- User geography
- Reviews
- Seasonality
- Trends
This turns the platform into an operational tool, not just a storefront.
Project complexity
BigKey is:
- 3 independent B2B dashboards
- 1 B2C ecosystem
- 4 roles
- more than 10 major modules
- pricing logic
- refund flows
- multi-vertical interactions
This is a travel marketplace–level project, not a landing page or a catalog.
Business potential
The monetization model may include:
- booking commissions
- tour margins
- partner subscriptions
- white-label solutions
The architecture enables scaling:
- to new countries
- to new currencies
- to additional verticals
A scalable travel platform has been designed, supporting multiple partner types, analytics, and dynamic tour packaging.
A ready foundation for launching an OTA project or a travel SaaS.
Sendyman — Architecture & Development of a Cross-Border Logistics Marketplace
Sendyman is a marketplace-style web platform that connects people who need to send parcels with travelers willing to deliver them along their route.
We built a two-sided logistics system with dynamic route matching, international shipping logic, and a dispute resolution mechanism.
The platform enables:
- Senders — to find flexible and affordable delivery options
- Travelers — to monetize their routes
- The system — to automatically manage statuses, ratings, and transaction security
Business objective
To build a scalable peer-to-peer delivery platform that:
- increases liquidity through flexible search;
- operates across international scenarios;
- minimizes risk via a dispute resolution system;
- allows couriers to see potential earnings before confirming a route.
Solution architecture
- Parcel creation (type, dimensions, fragility)
- Photo upload
- Date selection
- Flexible search (± dates, radius)
- Chat with the courier
- Delivery confirmation
- Rating and tips
- Dispute creation
- Route creation
- Transport selection (plane, car, train, ship)
- Capacity limits (5 slots)
- Dynamic earnings calculation
- International restrictions by cargo type
- Ability to save a route as a draft
- Dynamic matching engine
- Alternative search when no matches are found
- Escrow-like delivery confirmation flow
- Rating system
- Built-in tips
- Dispute management integrated into chat
- Internal currency and referral program
- Real-time notification system
- Two-sided logic (sender / traveler)
- Flexible fallback search (dates and geography)
- International delivery
- Cargo type restrictions
- Dynamic earnings preview
- Full lifecycle: from order creation to dispute resolution
- Trust system (ratings + reviews + tips)
- Progress protection (drafts)
Sendyman is an example of how we design complex two-sided marketplace systems, not just interfaces. We built a peer-to-peer delivery platform with dynamic route matching, international logic, courier earnings calculation, and built-in confirmation and dispute systems.
The result is a scalable logistics ecosystem, ready for growth and expansion into international markets.
Naimex — we developed a full-fledged Recruitment SaaS platform (ATS + CRM + analytics) on Bubble.io
We developed a two-sided HR platform that covers the entire hiring cycle — from job posting and active candidate sourcing to interviews, analytics, and administrative control. The system is built on Bubble.io with an enterprise-grade architecture.
It is a full-fledged Recruitment SaaS platform that combines ATS, CRM, sourcing, and analytics in a single system. It is suitable for recruitment agencies, in-house HR teams, and hiring marketplace models.
Business objective
The client needed more than just a “job board” — they required a full hiring ecosystem:
- Candidate management
- Active database sourcing
- Communication and message templates
- Hiring pipeline and stage management
- Interview scheduling
- Hiring analytics
- Company and recruiter structures
- Administrative user moderation
All of this in a single SaaS system.
Solution architecture
We built a multi-layered platform with role-based access and logic.
- Structured profiles
- Resumes and skills (tags)
- Application tracking
- Behavioral analytics (sessions, viewed job postings, submitted resumes)
- Administrative editing
- User blocking and deletion
- Recruiter creation
- Assignment to companies
- Company structure management
- Recruiter activity monitoring
- Moderation and blocking
- Job creation and editing
- Salary, schedule, location
- Responsibilities and requirements
- Job lifecycle management
- Built-in messaging
- Template categories (initial outreach, interview, test task, rejection, offer)
- Bulk messaging
- Candidate stage management
- Meeting scheduling
- Hiring stage management
- Funnel statuses and transitions
- Number of applications and hires
- Average time to hire
- Conversion funnel
- Monthly trends
- Job performance
- Recruiter activity
- Candidate and recruiter management
- Session monitoring for both sides
- Blocking / unblocking
- Deletion
- Activity control
Architecture from a development perspective
- Complex relational database structure
- Multi-layered role logic
- Conditional interface visibility
- Workflow automation
- Behavioral tracking
- Scalable analytics
- Reusable UI components
Despite using no-code, the system is built with a well-thought-out architecture and enterprise-level logic.
The client received a scalable HR ecosystem capable of managing tens of thousands of users, company and recruiter structures, active candidate sourcing, automated communication, and deep hiring analytics — fully implemented on Bubble.io and ready to evolve as a full-fledged SaaS product.
Custom Retail Platform for Grocery Delivery & Loyalty
We designed and developed a custom grocery retail platform for a premium food retailer. This was not a WordPress or template-based e-commerce website, but a custom-built retail system with warehouse software integration, delivery logic, online payments, a loyalty program, physical customer cards, and a connected mobile loyalty app.
The platform supports a multi-level catalog, several product types, address-based delivery options, bonus points, saved payment cards, customer accounts, order history, receipts, favorites, and blog content.
Business objective
The client needed more than a standard online store. The goal was to create a custom digital retail platform that could support real grocery operations: product availability, warehouse data, delivery zones, loyalty mechanics, customer profiles, bonus cards, and multiple product purchase models.
The platform had to make online grocery shopping convenient for customers while staying connected to the company’s internal retail infrastructure.
Our approach
We treated the project as a custom retail product, not as a simple e-commerce website. The main focus was on building a scalable architecture for catalog logic, delivery scenarios, loyalty mechanics, customer data, payment flows, and integration with the company’s warehouse software.
The design system was built around a premium grocery experience: clean navigation, strong product visuals, clear delivery options, fast catalog access, and a polished customer journey from address selection to checkout.
We also paid special attention to operational details that are often underestimated in grocery e-commerce: weighted products, delivery time slots, out-of-stock states, bonus points, saved addresses, favorites, receipts, order history, and customer account management.
Key features
- Custom-built retail platform, not WordPress or a template solution
- Integration with the company’s warehouse / inventory software
- Online payment system
- Delivery cost calculation and delivery option logic
- Address-based assortment, pricing, and delivery availability
- Complex loyalty system with bonus points
- Physical plastic customer cards connected to the digital account
- Integration with a separate mobile loyalty application
- Customer account with personal data, orders, receipts, addresses, favorites, and saved payment cards
- Multi-level product catalog with 4 levels of navigation
- Support for several product types: unit-based, weighted, and mixed products
- Product filters, sorting, product detail pages, favorites, and cart logic
- Blog / content section for brand communication and SEO
- Admin-side logic connected to real retail operations
The project became a full custom retail ecosystem for grocery delivery and loyalty management. It combines catalog, payments, delivery, customer accounts, warehouse integration, and loyalty mechanics in one scalable platform built for real daily retail operations.
Premium Beauty E-commerce Design System with Brand & Content Architecture
Brand identity, packaging, and e-commerce UX/UI design for a premium science-based beauty brand. The project combines catalog architecture, product pages, cart and checkout logic, gift certificates, loyalty mechanics, and a media-level blog built for trust, SEO, premium positioning, and conversion.
Business objective
JL Selection needed an e-commerce experience that could support both premium brand perception and direct sales.
The platform had to:
present the brand as premium, science-based, expert, and trustworthy
create a consistent identity across logo, packaging, and digital interface
make a large premium beauty and skincare catalog easier to navigate
explain product value through ingredients, benefits, usage details, and expert recommendations
support SEO and long-term trust through a strong editorial content layer
improve conversion through clear product pages, cart logic, loyalty mechanics, and checkout UX
add gift certificates as a separate commercial scenario
create a scalable design system for future product lines, campaigns, and content growth
Our approach
We approached the project as a structured premium commerce ecosystem, not as a set of separate website pages.
First, we created a clean visual direction for the brand: logo, identity, packaging, typography, and product presentation. Then we translated this system into a full e-commerce interface with a clear catalog structure, homepage storytelling, product detail logic, cart, checkout, gift certificates, and supporting content sections.
A major part of the work was the blog. We designed it not as a secondary “news” section, but as a media-level editorial system with category filters, article cards, responsive layouts, and detailed article pages. This content layer helps the brand educate customers, build trust, support SEO, and connect expert recommendations with product discovery.
The result is a content-driven premium e-commerce experience where brand, catalog, product education, editorial content, and purchase flow are connected into one coherent journey.
Key features
- Logo design and visual identity for the JL Selection brand
- Packaging design for premium beauty and skincare product lines
- Full UX/UI design for a premium beauty e-commerce website
- Homepage structure with brand positioning, storytelling, and category navigation
- Catalog architecture for beauty, skincare, care, and health-related product categories
- Mega menu / catalog navigation with category groups, product highlights, and promotional content
- Product detail page with pricing, discount, stock, rating, SKU, ingredients, benefits, usage instructions, and related products
- Cross-sell section for products that work well together
- Cart page with quantity controls, discounts, promo code field, bonus points, order summary, and free shipping progress logic
- Checkout flow with delivery city search, buyer information, recipient option, and consent logic
- Loyalty mechanics in the interface, including sign-up bonus and product points
- Electronic gift certificate flow with design selection, color customization, gift amount, recipient details, and sender message
- Media-style blog architecture with category filters, article previews, responsive layouts, and strong visual hierarchy
- Detailed editorial article pages with comfortable reading structure, supporting blocks, and modular content composition
- Expert content system designed to support SEO, customer education, product discovery, and brand trust
- Refined visual system adapted for a premium science-based beauty brand
The result is a complete brand, content, and e-commerce design system for a premium beauty company. It combines identity, packaging, catalog architecture, product education, media-level blog design, gift certificates, loyalty mechanics, cart, and checkout UX into one coherent digital ecosystem designed to build trust, support SEO, strengthen premium positioning, and improve conversion.