Категория кейсов: Ecosystem
BIGKEY — a multivertical travel platform with a B2C and B2B ecosystem
BigKey is not just a booking service.
It is a unified ecosystem that brings together:
- hotel bookings
- flight ticket sales
- tour creation and sales
- partner dashboards (hotels, airlines, tour operators)
- analytics for each partner type
The project was designed as a marketplace with multiple roles and complex business logic.
Business objective
To build a scalable travel platform that:
- combines multiple verticals (Hotels / Flights / Tours);
- allows partners to independently manage listings and sales;
- provides tour operators with a packaging tool (tour + hotel + flight);
- supports cancellations, refunds, and dynamic statuses;
- delivers analytics for operational management.
The goal was not “a beautiful UI,” but the architecture of a complex system with multiple roles
Product architecture
- Search for tours, hotels, and flights
- Filtering and sorting
- Detailed pages
- Booking
- Payment
- Personal account
- Booking management
- Reviews
This is a full-fledged consumer booking funnel
A dedicated dashboard with the following functionality:
- Onboarding
- Property creation wizard (multi-step)
- Infrastructure and rules configuration
- Booking management
- Detailed booking card
- Platform policies
- Payment methods
- Analytics (occupancy, revenue, cancellations, sources)
In essence, this is a mini PMS + OTA dashboard.
A dedicated B2B interface:
- Flight creation
- Schedule configuration
- Aircraft configuration
- Fares and classes
- Baggage and ancillary services
- Refund policies
- Cancellation management
- Flight analytics
This is a full-fledged airline management interface.
The most complex layer of the system. A tour operator can:
- Select hotels from the system
- Select flights
- Create a tour (tour only / tour + hotel / all inclusive)
- Configure tour parameters
- Manage pricing
- Track bookings
- Analyze sales
Essentially, this is a dynamic packaging tool.
Key product decisions
Each role has its own interface and operating logic.
B2C and B2B are fully separated.
Creating a hotel, flight, or tour is built around a wizard-based flow.
This approach:
- reduces cognitive load;
- minimizes errors;
- allows complexity to scale gradually.
- Seat and room inventory
- Booking statuses
- Cancellations and refunds
- Capacity management
Separate analytics dashboards are implemented for each partner type:
- Occupancy
- Revenue
- Booking sources
- User geography
- Reviews
- Seasonality
- Trends
This turns the platform into an operational tool, not just a storefront.
Project complexity
BigKey is:
- 3 independent B2B dashboards
- 1 B2C ecosystem
- 4 roles
- more than 10 major modules
- pricing logic
- refund flows
- multi-vertical interactions
This is a travel marketplace–level project, not a landing page or a catalog.
Business potential
The monetization model may include:
- booking commissions
- tour margins
- partner subscriptions
- white-label solutions
The architecture enables scaling:
- to new countries
- to new currencies
- to additional verticals
A scalable travel platform has been designed, supporting multiple partner types, analytics, and dynamic tour packaging.
A ready foundation for launching an OTA project or a travel SaaS.