SPECIAL — Influencer & UGC Marketplace with Performance-Based Payout System
The client needed a full-scale platform for hiring bloggers and UGC creators for advertising integrations.
The goal was to build not just a marketplace, but a structured and manageable system where:
- the client can choose performers based on real metrics
- the platform acts as the transaction guarantor
- payment depends on the result
- there is a transparent workflow from task creation to final payout
Business Goal
Design a multi-role SaaS platform with the following roles:
- Client
- Blogger
- UGC Creator
- Administrator
And cover the full cycle: search → selection → agreement → payment → execution → metrics collection → final settlement → review
Solution Architecture
The platform was designed as a multi-role SaaS product with separated logic for each user type. Every role has its own workflow, permissions, and interface.
The client can:
- search for bloggers by category
- filter by location
- analyze real performance metrics
- review platform statistics
- compare CPM, CPV, ER, and ERR
A blogger profile is not just a profile page — it is a full analytics unit.
The blogger can independently:
- add social media accounts
- upload performance statistics
- specify ad formats
- set price ranges
- add “hot slots”
- apply discounts
- define pricing validity periods
In practice, this works as an ad inventory management system.
The platform supports:
- contract generation
- SMS verification
- fixing the agreed terms
- budget confirmation
- status tracking
The platform acts as both an intermediary and a transaction guarantor.
An admin system was designed for:
- review moderation
- user management
- account blocking
- transaction control
- complaint handling
Each task is divided into stages:
- description
- chat
- file upload
- approval
- finalization
Everything is recorded and managed within the interface.
One of the platform’s key features is the post-publication payout model:
- the client starts a metric collection period after the content is published
- 80% of the budget is paid out immediately
- 20% is held until the end of the tracking period
- the final payout depends on objective performance indicators
This creates a hybrid escrow + performance-based payment model.
- performer rating
- reviews
- campaign history
- visibility of performance metrics
This helps build a long-term ecosystem of trust.
The blogger can:
- link a bank card
- manage billing details
- receive payouts
- choose legal status type (individual / business entity)
Architectural Complexity of the Project
This is not just a marketplace. The project includes:
- a two-sided economy
- billing
- payout infrastructure
- a partial escrow system
- performance tracking
- contract logic
- anti-fraud restrictions
- moderation
In essence, it is a full SaaS platform in the influencer marketing space.
A scalable SaaS marketplace with automation of the entire campaign lifecycle. The platform includes an escrow model to protect brands, performance-based payout logic (80/20), and transparent budget control. It brings together a two-sided economy, a metrics system, and payout management in one product.